Have you ever felt like there might be systems in place that want to keep your potential audience slaving away like cogs?
That these systems and consciousnesses don’t want you waking people up to higher ways of being and seeing. That they go even further, inspiring deep rooted fears of the subjects you teach or holistic methods you use?
Finding the right wording and placement for your marketing campaigns can be an endless nightmare. Especially, if you’re plagued by doubts about how to word your ideas clearly to attract new students to your courses and masterclasses, or reach out to potential clients. If you’re in the transformational education or holistic wellness industry, chances are you’ve come across these challenges.
Are you attracting your dream clients? Are you using the right wording to grab and keep their attention? Are your marketing campaigns easing the tension by ensuring them that they have nothing to be afraid of?
If your answer is “no” or “I don’t know” to any of those questions, let’s chat about it.
You’re literally in the business of changing people’s lives. While, some are against you there are also many who want to help you.
In fact, you probably have plenty of previous or current clients who are absolutely thrilled with the positive changes that took place in their lives just from participating in one or more of your courses or healing programs.
Many of them are probably beaming from ear to ear and bursting to share their stories. Why? Well, because they want to share their positive experiences with others and speed along social change.
Have you ever considered turning some of your favorite customer testimonials into a short video or an interesting read? What better way to spread the word about your courses and masterclasses and ease the fears than positive social proof?
Case studies are testimonials on steroids. They can be written out into compelling copy or scripted into short videos. People love good stories.
Real stories about how your program changed someone’s life for the better are attention grabbers. They have a lasting impact, create a sense of customer loyalty, and keep your prospective consumers craving more.
Namaste, Mindy